Just like all of the other cool clubs, AC Milan have been spending part of their summer in America.
In these days of crazy football finances expanding your global brand over the offseason is a no-brainer and it has the added benefit of giving already die-hard fans the chance to see their favorite squads live and up close.
Hell, it doesn’t even have to be your favorite squad. I once got to geek out (with dignity of course) in the presence of some of those bastards from Manchester United.
Getting in on the U.S. outreach action, the Rossoneri recently visited the adidas store in Manhattan for a meet and greet and autograph signing for Tri-State Area tifosi. The team is in the Big Apple to face Real Madrid in the new Yankee Stadium.
In addition to the signing, there was also a special offer which would guarantee the first 150 people who purchased $75 worth of Milan merchandise from the store a special wristband and the chance to meet the team.
$75 isn’t all that cheap, but when you consider the gear is about to be filled with signatures, you have to assume that’s actually a pretty good value.
Now, me being in Boston, I could have easily hopped on a train or more likely a Chinatown bus (Fung Wah baby) and gotten the type of access to the team that I will rarely ever be offered again.
But I’m actually holding out for a much more exclusive wristband, and it’s going to take a lot more than 75 bucks.